Tips on Designing Your Own Flag

Oct 29th, 2016

The term vexillology is the “scientific study of flags and related emblems. It is concerned with research into flags of all kinds, both modern and historical, the creation of a body of practice for flag design and usage, and of a body of theory of flag development. Vexillologists have studied flags for centuries. As a result, they have come up with some basic rules of good flag design.


The first rule is to make sure to use simple designs. They are much easier to remember and to recognize at a distance, and cost less to make.


The flag design should include no more than three basic colors that contrast well with each other. Those colors include black, blue, green, red, white and yellow. Using a light color with a different dark color gives a good contrast. Using more than three can make the flag complicated and hard to distinguish.


Complicated symbols and wording should not be used because, at a distance, it is hard to distinguish the meaning. In addition, since wording is not reversible, a thicker material will be needed to make the flag so that the wording on the reverse side does not reflect through the obverse side and vice versa.


In a survey conducted by the North American Vexillological Association, NAVA, in 2001, Georgia’s flag ranked 72, the worst of all flags that were rated. The designs of flags from Canadian provinces and U.S. states and territories were included in the survey. Georgia changed its design in 2003.


Georgia State Flag 2001 2003


The NAVA survey ranked New Mexico’s state flag as the best design of the 72 flags that were rated. It includes only two colors and a simple symbol.


New Mexico


While it is fine to look at other flags to get ideas, they should not be copied. Your flag should be unique and symbolize your organization or business in a way that people will recognize.


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